Michelle’s journey to founding Previvor Edge is rooted in both personal experience and professional expertise.

Cancer has touched nearly every branch of her family tree. Two great uncles died early of bowel cancer. Her uncle was diagnosed with prostate cancer in his early sixties. A cousin miraculously survived stage IV pancreatic cancer. And her mother, thanks to a high-risk screening protocol, caught her cancer early. Inspired by her mother’s advice, Michelle began screenings well ahead of guidelines and quickly discovered the frustration patients face: long wait times, confusing insurance, fragmented specialists, and little guidance on how to act on elevated risk.

Professionally, Michelle built and led a cancer-focused business that spanned many areas including offering genetic testing to assess whether there is an elevated risk of cancer. This experience gave her firsthand insight into the challenges clinicians face in identifying high-risk patients—and the uncertainty patients feel in managing their next steps.

Uniting her personal passion with her professional background, Michelle founded Previvor Edge to give people a comprehensive, proactive way to get an edge against cancer.

Sven’s journey to founding Previvor Edge began in the biotech world, where he developed novel therapeutics for patients with late-stage cancer. That work underscored both the promise and the limits of treatment once disease has already advanced, convincing him that the greater opportunity lies in prevention and early detection.

His experience with a nonprofit dedicated to genetics deepened that perspective, showing how risk can be identified earlier—and how lifestyle, environment, and proactive screening profoundly shape outcomes. With four daughters inheriting a strong family history of ovarian cancer, Sven saw firsthand the urgency of shifting from reactive care to proactive management. What began as academic insights into cancer risk reduction soon became deeply personal. Determined to transform the way we manage cancer risk and create the kind of program he wished existed for his own family, he founded Previvor Edge.